Business Revenue Enhancement Through Micro Credit (Case Study on MSME at Cimahi Keripik Pojok Center)

Nurhayati Nurhayati

Universitas Pasundan, Bandung, Indonesia, Email: nurhayati@unpas.ac.id

Muhammad Fikri Maulana

Universitas Pasundan, Bandung, Indonesia, Email: fikri.maulana@unpas.ac.id

Nurul Meilani Anggraeni

Universitas Pasundan, Bandung, Indonesia,  

Selvia Nur Destianti

Universitas Pasundan, Bandung, Indonesia

Abstract

This research conducted to identify the Implementation of Micro Credit Distribution in enhancing business earning on Cimahi Micro Enterprise Actors (Case study on Cimahi Keripik Pojok Center) and its constraining factors. The method used in this research is qualitative method which is a research procedure producing descriptive data in written words or verbal from observed people and behaviour. Theoretical background from this qualitative research basically focuses on the phenomenology and finding out the meaning of research. The data processing uses data triangulation technique through comparison of theory which is a technique of data processing that compares collected data with the theory used as theoretical basis. According to the research shows that credit requirement to bank expresses emphasize on business sustainability, more than 2 years long of business, financial literacy and 5C aspects: Character, Capital, Capacity, Collateral, and Condition. From the five aspects, what is called Collateral or guarantee is seen as a burden and financial literacy related to the consistency of bookkeeping, cash flow and financial ratio. In fact, information from bank is not a guaranteed fixed asset, but the operating income is and it allows credit loan to develop business to improve revenue. It is advisable that banks optimize their socialization of programs partnering with local government thus the people could comprehend the intention and aim of distributed credit or budget.

Keywords: Micro Credit, Bank, Budget, Cimahi Keripik, Pojok Center