{"id":1030,"date":"2025-03-21T11:23:24","date_gmt":"2025-03-21T11:23:24","guid":{"rendered":"https:\/\/ijicses.com\/?page_id=1030"},"modified":"2025-03-21T11:29:02","modified_gmt":"2025-03-21T11:29:02","slug":"integrating-characteristics-of-indonesian-female-into-virtual-influencers-for-ai-based-marketing-strategies","status":"publish","type":"page","link":"https:\/\/ijicses.com\/index.php\/integrating-characteristics-of-indonesian-female-into-virtual-influencers-for-ai-based-marketing-strategies\/","title":{"rendered":"Integrating Characteristics of Indonesian Female into Virtual  Influencers for AI-Based Marketing Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1030\" class=\"elementor elementor-1030\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d6924f e-flex e-con-boxed e-con e-parent\" data-id=\"58d6924f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e778c0 elementor-widget elementor-widget-heading\" data-id=\"6e778c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Integrating Characteristics of Indonesian Female into Virtual \nInfluencers for AI-Based Marketing Strategies<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c4bf9a7 e-flex e-con-boxed e-con e-parent\" data-id=\"6c4bf9a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79206605 elementor-widget elementor-widget-text-editor\" data-id=\"79206605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Alyani Nurul Iffah*<\/strong> <br \/>Communication Department, BINUS Graduate Program \u2013 Master of Strategic Marketing Communication, Bina Nusantara University (BINUS), 11530 Jakarta Barat, Indonesia <br \/>Email: alyani.iffah@binus.ac.id <br \/><strong>Virienia Puspita<\/strong><br \/>Communication Department, BINUS Graduate Program \u2013 Master of Strategic Marketing Communication, Bina Nusantara University (BINUS), 11530 Jakarta Barat, Indonesia <br \/>Email: virienia@binus.ac.id <br \/><strong>Ridho Ilham Hidayatulloh<\/strong><br \/>Communication Department, BINUS Graduate Program \u2013 Master of Strategic Marketing Communication, Bina Nusantara University (BINUS), 11530 Jakarta Barat, Indonesia <br \/>Email: ridho.hidayatulloh@binus.ac.id <br \/>*Correspondence author: alyani.iffah@binus.ac.id<\/p><h3><span style=\"color: #0000ff;\"><b>Abstract<\/b><\/span><\/h3><p style=\"text-align: left;\">This research focuses on how the virtual characters of Indonesian female influencers @arbie_seo, @lav_caca, @hai.veronika, and @lentaripagi are portrayed and how these characteristics are integrated into social media marketing strategies through storytelling-based narratives. Using a qualitative approach through case studies, this research was conducted using observation and interview techniques. Two of the four virtual influencers are portrayed according to Javanese and Sumatran facial characteristics, who have brown skin, while the other two are portrayed as mixedblooded Indonesian (Sundanese tribe)-Dutch and Indonesian (Sundanese tribe)Korean who live in the city of Bandung. All four are described as having different professions, namely as dangdut singers, high school students, models, and influencer explorers. The marketing strategies of the four virtual influencers are different, including those who utilize social media trends, virality, shareable content, and sexuality as marketing appeals. The narratives delivered by the four Indonesian virtual influencers tend to use non-standard or casual Indonesian. The results show that character uniqueness is the main factor that determines the success of marketing through virtual influencers on social media.\u00a0<\/p><p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>Keywords:<\/strong><\/span><\/p><p>Social Media Marketing, Influencer Marketing, Female, Virtual Influencer, Indonesia<\/p><h5 style=\"text-align: left;\"><a href=\"https:\/\/ijicses.com\/wp-content\/uploads\/2025\/03\/Q3-Ijicasses_Alyani-Nurul-Iffah.pdf\"><span style=\"color: #0000ff;\"><strong>Download Pdf<\/strong><\/span><\/a><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integrating Characteristics of Indonesian Female into Virtual Influencers for AI-Based Marketing Strategies Alyani Nurul Iffah* Communication Department, BINUS Graduate Program [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1030","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/pages\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":4,"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/pages\/1030\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/pages\/1030\/revisions\/1042"}],"wp:attachment":[{"href":"https:\/\/ijicses.com\/index.php\/wp-json\/wp\/v2\/media?parent=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}